KANSAS CITY, Mo.—GlynnDevins, the leading technology-enabled marketing firm serving senior living, has named Chris Egan as the company’s new President and Chief Executive Officer. Egan will also join the company’s Board. Egan joins GlynnDevins after serving as President and Chief Operating Officer at Service Management Group (SMG).
“Chris has established a reputation as a proven leader of people and companies with a client-first approach,” said Sue McClure, outgoing president and CEO. “He is the right leader to join our company’s Executive Team to advance the value we deliver to the senior living industry. I am very pleased we have a person of Chris’ character and experience to serve as our new president and CEO.”
Egan brings a diverse background in technology innovation, sales and marketing consultation, and business transformation that directly aligns with GlynnDevins’ evolution as senior living’s leading tech-enabled marketing services firm. He gained business and leadership experience from more than 20 years of leading strategic initiatives at Service Management Group, Boston Consulting Group, Intel, and IBM.
“I spent the last decade in customer experience management and look forward to applying that passion to deliver innovation to seniors and their families. GlynnDevins has a strong reputation in this industry,” stated Egan. “Our collaborative client relationships and 30 years of matching seniors with the right communities have placed our company at the forefront of senior living.”
Egan added, “We have been preparing for the demographic tailwinds as well as the digital and experiential disruption that will transform our industry. I am impressed with what is taking place at GlynnDevins. As we continue to complement our proven consulting approach with greater investments in data and technology platforms, we are strategically positioned to deliver an even more impactful set of client solutions. It’s an exciting time for our company, and I am excited to extend our leadership in this high-growth industry. My family and I are thrilled to be staying in Kansas City, and I look forward to amplifying the impact GlynnDevins has in our local community.”
GlynnDevins has been expanding its offerings to address the projected transformation of the senior living industry that will demand personal, predictable solutions to sales, marketing and lead generation challenges. Backed by private equity firm CIP Capital, the company has made several investments in technology, data services and experienced professionals. Earlier this month, the company acquired Murdock, a senior living sales consulting firm specializing in lead and database engagement.
“Strategic growth through expanding our breadth of tech-enabled and data-driven marketing services products, investing in our operational infrastructure, and pursuing complementary acquisitions is designed to strengthen the value GlynnDevins delivers to the senior living industry,” said Justin Lipton, managing partner at CIP Capital. “Chris has proven experience in navigating the balance of company culture with the integration of additional products, services and people.”
Outgoing president and CEO Sue McClure joined GlynnDevins in 2011 as president and chief operating officer and was promoted to CEO in 2017. Sue has recently decided to retire but has committed to remain in an active role on the company’s board. Her contributions as CEO have been invaluable to GlynnDevins, and both Sue and the company are excited about her ongoing role as a board member.
About GlynnDevins
GlynnDevins is the leading technology-enabled marketing firm serving the senior living sector. With more than 30 years of experience in the industry, the firm provides end-to-end occupancy solutions across the full continuum of care and services, including research, branding, strategic planning, creative execution, digital experiences, and sales enablement products and tools. For more information, call 913-491-0600 or visit GlynnDevins.com.
