Bloomfield, NJ — September 21, 2026 — Juniper Communities, a leading owner and operator of senior living communities, is pleased to announce the promotion of Katie Kensinger to National Director of Marketing. A seasoned health services marketing professional, Kensinger has been with Juniper Communities since 2016, steadily advancing her career and expanding her leadership responsibilities within the organization.
Kensinger began her Juniper career as Senior Director of Community Relations at Juniper Village at Brookline before joining the company’s regional team in 2022. Throughout her tenure, she has played an integral role in strengthening Juniper’s marketing and branding efforts, overseeing messaging initiatives, mentoring community leaders on developing strategic partnerships, and expanding the organization’s digital marketing and social media presence.
Her leadership has also extended into the performing arts. Drawing on her lifelong background in musical theatre, dance, choreography, and community service, Kensinger helped pioneer and pilot Broadway Senior productions at Juniper in partnership with Music Theatre International (MTI). The innovative programming has enabled residents across assisted living, skilled care, and memory care settings to participate in theatrical productions designed to foster creativity, confidence, purpose, and connection.
Kensinger was recently recognized with Argentum’s 2026 Passion & Purpose Award at the Senior Living Executive Conference for her work integrating the performing arts into senior living. Under her leadership, Juniper became one of the first organizations to implement Broadway Senior performances, creating new opportunities for residents while fostering partnerships with local theaters, universities, volunteers, and healthcare organizations.
“Katie’s ability to bring together marketing, community engagement, and the performing arts reflects the innovative spirit that is central to Juniper’s culture. We are excited to see her bring that same energy and vision to her expanded role as National Director of Marketing,” said Amy Purcell, Vice President Sales and Marketing, Juniper Communities.
Kensinger has also shared her expertise nationally, speaking at conferences including Argentum’s Senior Living Executive Conference, the International Council on Active Aging (ICAA), and the American Association of Community Theatre (AACT). She also contributed to Music Theatre International’s official Broadway Senior Director’s Guide.
In her new role as National Director of Marketing, Kensinger will lead Juniper Communities’ strategic marketing, branding, communications, and digital engagement initiatives nationwide, building on nearly a decade of experience with the organization and its communities.
About Juniper Communities
Juniper Communities, a leader in quality, value, and innovation, owns and operates senior living communities in Colorado, New Jersey, Pennsylvania, and Texas that emphasize residents’ well-being, interaction and security. Our communities and approach to housing and care offers residents the opportunity to live a full life, regardless of age or health. Juniper’s innovative Connect4Life program has been proven to improve residents’ care by decreasing hospitalizations, re-hospitalizations, and urgent care visits, while offering potential cost savings to public programs such as Medicare. To learn more about the many ways Juniper Communities innovates in support of our residents, visit www.junipercommunities.com.
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Media Contact: Jeanine Genauer | [email protected]