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Lifespace Communities Appoints Dana Smith as Chief Revenue Officer

Dana Smith

DALLAS, Texas and WEST DES MOINES, Iowa—Lifespace Communities has made Dana Smith chief revenue officer. Smith will support Lifespace’s revenue growth across all business lines, while additionally serving as the company’s corporate and community brand steward in the chief marketing officer role.

Smith is a highly accomplished senior living executive with more than 16 years of experience. Her knowledge and expertise span many aspects of continuing care retirement communities (CCRCs) including revenue and occupancy development, planning and execution, traditional and digital marketing, operational transformation, and enhancing community culture. Most recently, she led the operations of a portfolio of senior living communities in Texas, giving her a unique operational perspective to bring to Lifespace Communities.

“We’re excited to bring Dana on board as our chief revenue officer,” said Jesse Jantzen, president and CEO of Lifespace Communities. “Her vast experience in all areas of senior living will greatly inform, guide and influence her success at Lifespace as she builds a world-class senior living sales and marketing organization focused on growing occupancy, and inviting and welcoming new residents to the Lifespace family every day.”

Smith’s feelings about her new role are founded in her passion for enriching, enhancing, and improving seniors’ lives and helping them plan for the future. She said, “I am excited about the future of senior living, and I am excited to be a part of Lifespace as the CRO for this great organization. It is an honor and a pleasure to join Lifespace’s team of extraordinary senior living thought-leaders. Lifespace leadership’s innovative, entrepreneurial spirit will undoubtedly lead the organization well as we continue to pursue transformation in aging services- for our current residents and for generations to come.”

Smith, who will be based in Lifespace’s Dallas office, earned a bachelor’s degree in business administration in marketing from Southern Methodist University.

About Lifespace Communities
Lifespace Communities, Inc., based in West Des Moines, Iowa, is a not-for-profit organization proudly serving older adults for more than 40 years. Founded in 1976, Lifespace Communities has grown to own and operate 15 continuing care retirement communities in eight states, serving more than 5,100 residents and employing more than 3,900 team members. For more information about Lifespace and its communities, visit