ALEXANDRIA, Va. – April 6, 2011 — The Assisted Living Federation of America (ALFA) today announced that ‘Mind the Gap,’ a short film demonstrating subtle ageist notions between generations, won the ALFA 2011 Short Film Competition. Jon Byron, a 26 years old Chapman University film student from Orange, California developed the film for the competition.
“Mind the Gap, in less than three minutes, shows how misunderstandings between generations can lay the foundation for stereotypes about seniors,” said Richard Grimes, president and CEO of ALFA. “At their worst, stereotypes about seniors can lead to physical, emotional and financial abuse. ALFA chose to sponsor this competition in order to build awareness about ageism and how we, as a society, can reduce or eliminate the harm it causes. ”Byron had been thinking about developing a short film as a tribute to his relationship with his grandfather. When he came upon an announcement from ALFA about its short film competition, he felt it was time to start the film, and enlisted the help of others. Watch the short film at www.alfa.org/ageism.
About the Assisted Living Federation of America
The Assisted Living Federation of America (ALFA) is the largest national association exclusively dedicated to professionally-managed, resident-centered senior living communities and the seniors and families they serve. Since 1990, ALFA has advocated for choice, accessibility, independence, dignity, and quality of life for all seniors. ALFA’s programs promote business and operational excellence through education, research, publications, professional networking and online tools designed to foster innovation and entrepreneurialism in the field of senior living. Visit ALFA’s Web site at www.alfa.org.
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