Beginning in July, the I Love Senior Living movement will introduce a new theme each month to spark ideas and help communities showcase the many dimensions of senior living.
July: Red, White & Woo-Hoo!
Celebrate summer fun, community pride and patriotic spirit. Stories might feature Fourth of July celebrations, veterans, cookouts, parades, outdoor activities, intergenerational gatherings or residents sharing what freedom and community mean to them.
August: Ageless Hearts
August places residents and their life stories at the center of the movement. In recognition of National Senior Citizens Day, communities can share resident spotlights, talents, achievements, advice, unexpected adventures and examples of how people continue growing, contributing and inspiring at every age.
September: Generations of Heart
Celebrate the relationships, traditions and wisdom shared across generations. Grandparents Day, National Assisted Living Week, family visits, legacy stories, mentoring, intergenerational programs and longtime friendships all offer meaningful opportunities to participate.
October: Hearts in Motion
Show what active, engaged living looks like. Communities can spotlight wellness programs, movement, sports, creativity, lifelong learning, volunteerism, Active Aging Week activities and, of course, a little Halloween fun.
November: Grateful Hearts, Full Tables
November is a time to celebrate gratitude, hospitality, service and belonging. Stories can feature Thanksgiving traditions, Veterans Day recognitions, culinary teams, resident recipes, community meals, volunteer projects and the people who make everyone feel welcome at the table.
December: Home Is Where the Heart Is
Close the year by sharing the traditions, relationships and acts of kindness that make a senior living community feel like home. Holiday celebrations, resident traditions, decorating, music, giving projects, family gatherings and quiet moments of connection can all help tell the story.
The themes are designed as inspiration—not limitations. Any authentic story that reveals the heart of senior living belongs in the movement.
Tools to Help You Tell Your Story
A great story does not require professional equipment, a complicated production plan or a large marketing team. It can begin with a photograph, a short video or a few heartfelt sentences about something meaningful that happened today.
The I Love Senior Living website offers resources to make participation simple.
HeartSpark Studio
Not sure where to begin? HeartSpark Studio helps transform everyday moments into story ideas, captions, interview questions and short-video prompts. It is designed to help communities move from “We should share this” to a story that is ready to post.
Ready-to-Use Toolkits
Downloadable toolkits are available for senior living companies and communities, state associations and industry partners. The resources include campaign guidance, logos, caption starters, templates and ideas for inviting residents, families and team members to participate.
The campaign’s Story Bar also offers more than 25 caption starters covering joy, gratitude, community, caregiving, family perspectives and life in senior living.
Share Your Story
Stories can also be submitted through the I Love Senior Living website for possible inclusion in the movement’s growing collection of resident, family and team-member experiences.
Bring the Movement to Your Community
Communities can create their own I Love Senior Living activations through story walls, resident interviews, employee spotlights, family participation, themed events and opportunities for people to complete the sentence, “I love senior living because…”
The official HeartShop also offers campaign apparel, gifts and accessories that can help teams bring the movement into their communities and events.