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MINNETONKA, Minn.—New Perspective continues to expand, as it opens its new Franklin, Wisc., community. New Perspective|Franklin is a multi-story structure for older adults on six acres at 7220 Ballpark Drive South—next to the Milwaukee Milkmen baseball stadium. The community features 149 rental units consisting of independent and assisted living apartments and Betty’s Harbor, a secure neighborhood specifically designed for those with memory loss.  

“We’re incredibly excited to be opening our newest location in such an energetic and exciting part of Franklin,” said New Perspective CEO Ryan Novaczyk. “We believe the amenities of the building along with the quality of our care team will make it a vibrant and engaging place to live,” he added.

New Perspective|Franklin features a spacious two-story lobby and reception area with fireplaces, water features and natural stone appointments. Exterior views and natural light play an integral part in creating a warm open atmosphere. The fitness center features state-of-the art equipment specifically designed for older adults including an indoor warm-water pool kept at a constant 92°F.  Residents have plenty of dining choices including a restaurant style dining room with grand fireplace, café and relaxing pub. Other amenities include a full-service beauty salon/spa, movie theater, and dance hall. Being within walking distance to the Milwaukee Milkmen’s ballpark creates a perfect opportunity to take in America’s favorite summer pastime, baseball.

“Despite opening during the pandemic, our senior living community has received a fantastic response from the Franklin area with initial move-ins even exceeding our initial expectations,” said New Perspective partner and president, Chris Hyatt. 

For rental information and a community tour, please call 414-775-3409. During the pandemic, tours are being offered by appointment with limitations including a face covering, temperature check, and only one family member permitted to enter the building.

About New Perspective Senior Living

Founded in 1998, New Perspective (NP) is a family owned company that develops, owns and operates vibrant senior living communities in Minnesota, North Dakota, Wisconsin and Illinois. Its foundational belief—that all seniors deserve to Live Life on Purpose® and age with dignity—was forged from the personal experience of founder Todd Novaczyk and his family. For seven years, they cared for his mother-in-law, Betty Berkeley, in their home  as she struggled to maintain her strong, independent spirit while coping with Alzheimer’s disease. 

Today, New Perspective operates 24 senior living communities. The firm serves more than 2,500 seniors through independent living, assisted living and memory care options with a goal to be serving 10,000 seniors by 2025. Based in Minnetonka, MN, the company has won multiple awards including 2018 Best Senior Living, Top Assisted Living Facility, Best-of-the-Best Dining Experience and Top Workplaces.

For more information on New Perspective, visit


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