For a limited time, Argentum is rolling back registration prices to early bird rates for the Public Policy Fly-In. Through the Presidents’ Day weekend, senior living leaders have a final opportunity to secure their spot at reduced pricing for one of the industry’s most important advocacy events of the year.
In senior living, policy decisions made in Washington have a direct impact on the people who live and work in communities every day. From workforce development to affordability and access to care, the issues being debated on Capitol Hill are the same ones operators and executive directors navigate in real time.
That’s why Argentum has completely reimagined the Public Policy Fly-In. This is no longer a passive, “sit and listen” conference. The event has been redesigned with a single goal: to give senior living professionals direct access to congressional offices so their voices and their residents’ needs are clearly heard. With early bird pricing back for a limited time, now is the moment to register.
Built for Real-World Impact
Affordable and accessible care is one of the most pressing policy conversations in the country, and senior living is at the center of it. The redesigned program is focused on:
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Prioritizing face time with congressional teams and key policymakers
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Elevating the real-world experiences of executive directors and community leaders
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Turning day-to-day operational challenges into compelling stories and data that resonate on Capitol Hill
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Equipping organizations with the tools to become stronger, more effective advocates
Participants leave not only with new relationships, but also with the knowledge and confidence to continue advocacy efforts long after the event concludes.
Where the Conversation Begins: The Congressional Reception
One of the most powerful moments of the Fly-In happens the evening before the Capitol Hill meetings even begin.
The Congressional Reception, included with registration, brings senior living leaders together with lawmakers in a setting designed for real conversation. This year, the reception carries even greater significance. To date, 15 Members of Congress from both parties have committed to attend, representing committees that influence healthcare, workforce development, housing, veterans’ services, trade, and regulatory oversight.
This is not a traditional networking event. It is a carefully designed opportunity for policymakers to hear directly from the professionals who understand how legislation translates into daily operations, staffing decisions, resident care, and financial realities.
In these conversations, lawmakers gain firsthand insight into:
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Workforce shortages and recruitment challenges
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Affordability pressures facing residents and families
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Regulatory and operational hurdles
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Innovative solutions communities are implementing every day
For many attendees, the reception becomes the foundation for more productive advocacy the following day.
From Washington to Your Community
The Fly-In is designed as a full advocacy cycle: learn, connect, engage, and sustain. The relationships built during the reception and Capitol Hill meetings often lead to one of the most effective advocacy tools available—community visits with lawmakers. These visits allow policymakers to see operations firsthand, meet residents and frontline staff, and better understand how their decisions affect care delivery and workforce stability.
Argentum has structured the Fly-In to encourage broad participation across roles and organizations.
To support that goal:
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Complimentary registration is available for Argentum Premier members
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Scholarships are available for Executive Directors, ensuring community-level voices are represented
Whether attending for the first time or returning as a seasoned advocate, participants gain practical guidance on how to engage effectively with policymakers.
The Presidents Day Sale Ends February 17
The Presidents’ Day rollback is only available for a limited time. This is a rare opportunity to register at early bird pricing while gaining direct, bipartisan engagement with lawmakers and meaningful advocacy training. If you’ve been considering attending, now is the time to take advantage of the savings and make sure senior living is heard where it matters most.