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(ALEXANDRIA, Va.) – Senior living industry advocate Argentum advanced the dialogue around diversity, equity, inclusion and belonging (DEIB) during the Senior Living Leadership Summit that took place November 14-16, 2022, in Las Vegas. Two sessions featured strategies senior living companies can take to turn their focus to building inclusive workplaces that drive sustainable growth and innovation.

The sessions support the launch of the first-ever Senior Living DEIB Survey and the Senior Living DEIB Toolkit to aid industry operators and organizations in advancing DEIB practices. The survey, conducted by Ferguson Partners, collected information across the participating companies measuring both the degree to which DEIB programs are deployed and the diversity of their respective staff.

Released by the Senior Living DEIB Coalition, a partnership among Argentum, the American Seniors Housing Association (ASHA), and the National Investment Center for Seniors Housing & Care (NIC), the new survey marks the first industry-wide effort to summarize the data on DEIB.

Industry leaders hailed the study’s release and stressed the work on DEIB is just beginning.

“As an industry focused on service and growth, creating diverse and welcoming organizations is the right path and a critical aspect of expanding talent and human capital to meet workforce needs within senior living,” shared James Balda, president & CEO of Argentum. “The survey and toolkit are just the first steps toward achieving success on this industry-wide effort.

Survey Results

The executive summary provides a snapshot on the current state of DEIB within the industry. Administered by Ferguson Partners, the survey uncovers several practices

being implemented by senior living organizations and the percentage of organizations executing on specific DEIB initiatives. It also provides demographic breakdowns related to gender, race, orientations, and other diversity measures.

DEIB Toolkit

The DEIB toolkit, developed by The Axela Group, is the Coalition’s first initiative to help organizations advance DEIB practices. It is designed to inform, educate, encourage, and drive stakeholders to resources to assist them in DEIB pursuits.

The Executive Summary results can be found here.

The DEIB Toolkit can be found here.

For more information, contact


About Argentum:

Argentum is the leading national association exclusively dedicated to supporting companies operating professionally managed, resident-centered senior living communities and the older adults and families they serve. Since 1990, Argentum has advocated for choice, independence, dignity, and quality of life for all older adults.

Argentum member companies operate senior living communities offering assisted living, independent living, continuing care, and memory care services. Along with its state partners, Argentum’s membership represents approximately 75 percent of the senior living industry—an industry with a national economic impact of nearly a quarter of a trillion dollars and responsible for providing over 1.6 million jobs.

Media Contact:

Patrick Connole, Manager, Media and Public Affairs
ARGENTUM | Expanding Senior Living
703-599-7412 |

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