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Watercrest Senior Living Group Names Whitney Lane COO

Whitney Lane

VERO BEACH, Fla.—Watercrest Senior Living Group principals Marc Vorkapich, CEO, and Joan Williams, CFO have announced the promotion of Whitney Lane to COO of Watercrest Senior Living Group.

Lane joined the Watercrest team in 2018 as vice president of clinical operations and moved up to senior vice president of operations. Lane’s continued leadership further advanced Watercrest’s mission, To Welcome, To Care, To Serve, achieving impressive growth during a time of unprecedented challenges due to the pandemic. Under Lane’s leadership, the company’s senior living operations more than doubled in size, expanding throughout the Southeast.

“Whitney has proven to be an invaluable asset to the success and growth of Watercrest. As a humble champion of doing the right thing she recognizes the value in others, collaborates to find the best solutions, and purposefully engages with her team, making her a respected leader, trusted advisor, and skilled partner,” said Vorkapich.

As COO, Lane will sharpen operational efficiencies supporting Watercrest’s continued growth and development, and solidifying Watercrest as a best-in-class operator in the senior living sector.

“Strong leadership is vital to our success, and I’m proud to have spent the past four years at Watercrest building a cohesive and collaborative team whose passion lies in delivering excellent experiences to our residents, families, and associates,” said Lane. “Building upon that success, we are spearheading a Leadership Watercrest initiative, motivating our leaders to build upon those traits of trust, engagement, appreciation, service, and stewardship.  Investing in our leaders is an investment in the future of Watercrest and those we serve.”

About Watercrest Senior Living Group
Watercrest Senior Living Group was founded to honor our mothers and fathers, aspiring to become a beacon for quality in senior living by surpassing standards of care, service and associate training. Watercrest communities are recognized for their luxury aesthetic, exceptional amenities, world-class care, and innovative memory care programming offering unparalleled service to seniors living with Alzheimer’s and dementia. A certified Great Place to Work, Watercrest specializes in the development and operations of assisted living and memory care communities and the growth of servant leaders.  For information, visit