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Grassroots Advocacy Toolkit
This toolkit explains the importance of grassroots advocacy and provides effective communication tools.
One of Argentum’s top priorities is to monitor legislative and regulatory activity in Washington, D.C., as well as across all 50 states. Our goal is to advocate for meaningful laws and regulations and try to prevent passage of reform that would negatively impact our member companies and the residents they serve.
Argentum members can use the Grassroots Toolkit and Resource Bank to support communication efforts with representatives and encourage knowledge building around trending issues that may affect senior living.
September 20, 2021
Gayle Kvenvold, President and CEO of LeadingAge Minnesota, was recently named a 2021 Most Admired CEO by the Minneapolis/St. Paul Business Journal. In a feature story published on Sept. 7, Gayle drew attention to the workforce shortages long-term care providers are facing. “Long-term care had a workforce shortage before the pandemic, but it is now…
September 14, 2021
(Alexandria, Va.) – In March 2021, Argentum announced a partnership with dBase Media, an omnichannel video production and content marketing organization, to produce a unique series of videos showcasing the story of senior living through Argentum and 15 organizations that provide quality care and service to seniors. Today at the 2021 Argentum Senior Living Executive…
September 13, 2021
(Alexandria, Va.) – Heading up a roster of effective policy efforts over the past year, Argentum’s #ReleasethePRF campaign most recently helped push the release of $25.5 billion from the Provider Relief Fund (PRF) for senior caregivers struggling due to COVID-19. On Sept. 10, Health and Human Services announced the move, which includes $17 billion in…
September 13, 2021
(Alexandria, Va.) – Today at the 2021 Argentum Senior Living Executive Conference & Expo in Phoenix, Ariz., Argentum will announce that it has formed a multi-year partnership with HMP Global, an omnichannel leader in healthcare events and education. Through this partnership, HMP Global will acquire the annual conference and manage its operations, while Argentum will…
August 25, 2021
(Alexandria, Va.) – Argentum today relaunched the Standing With Seniors website (standingwithseniors.com) that includes a “Seniors Can’t Wait” counter, highlighting the length of time senior living providers have been waiting for greater allocation of federal Provider Relief Fund dollars. The website also includes up-to-date information on how senior living providers have responded to the pandemic,…
August 11, 2021
Alexandria, Va. – Argentum president and CEO James Balda joined the leaders of three other organizations representing long-term care (LTC) providers in sending a letter to the Biden administration calling for immediate allocation of remaining Provider Relief Fund dollars. Argentum also announced a month-long advocacy campaign to support the release of these funds. “While much…
August 9, 2021
(Alexandria, Va.) – In the spirit of continuing to prioritize the health and safety of senior living residents, staff, and visitors, Argentum released a statement today supporting employer mandates of COVID-19 vaccinations for the senior living workforce: Senior living communities have been on the front lines of the COVID-19 pandemic for over a year and…
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