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Argentum Debuts Promotional Trailer for “Senior Living: Communities of Care” Film Series


(Alexandria, Va.) – In March 2021, Argentum announced a partnership with dBase Media, an omnichannel video production and content marketing organization, to produce a unique series of videos showcasing the story of senior living through Argentum and 15 organizations that provide quality care and service to seniors. Today at the 2021 Argentum Senior Living Executive Conference & Expo in Phoenix, Argentum debuted the promotional trailer for the film series, entitled “Senior Living: Communities of Care.”

The full series will premiere this fall and will feature films from the following organizations: Advance Catastrophe Technologies, Arena Analytics, Belmont Village Senior Living, Ziegler, CarePatrol, Commonwealth Senior Living, DispatchHealth, Legacy Healthcare Services, MBK Senior Living, Morrison Living, Pathway to Living, Rendever, SafelyYou, Sinceri Senior Living (formerly JEA Senior Living), and Washington State University’s Granger Cobb Institute for Senior Living. Argentum also contributed three videos to the “Senior Living: Communities of Care” series that focus on an overview of Argentum as a member-driven association, Argentum’s workforce initiatives, and Argentum’s public policy and advocacy work. The series will be promoted on social media, through advertising, and through Argentum’s YouTube channel, creating enhanced awareness and engagement for the senior living industry.

“We are excited to share this promotional trailer with the industry and we thank dBase for their partnership this year,” said James Balda, Argentum president & CEO. “This series will put a spotlight on many of the companies, communities, and solutions experts that serve America’s seniors each and every day with quality care, compassionate service, and forward-thinking innovation. It will serve as another opportunity to showcase the tremendous work being done to ensure residents are living their best lives in senior living communities all across the country.”

“It’s been a pleasure to meet and interview leaders throughout the senior living industry over these past six months,” said Mitch Johnson, dBase Media principal. “It’s quite an honor to learn about the new innovations and dedicated programs throughout the industry that are helping to better serve the country’s older adults.”