10:30 am – 1:30 pm Board of Directors Meeting
2:00 pm – 2:30 pm Welcome and Argentum Strategic Plan Update
2:30 pm – 3:15 pm Beyond Bingo: Innovative Programs to Attract Today’s Seniors
Today’s older adults are more active and experience-driven than ever before, and senior living communities must evolve to meet their expectations. This session will spotlight innovative approaches to programming that are redefining the resident experience and attracting the next generation of seniors.
Hear from forward-thinking operators who are designing dynamic lifestyle programs that go beyond traditional activities. The session will also touch on how strategic partnerships with consumer brands are playing a role in enhancing resident engagement, setting the stage for a deeper dive in the session that follows.
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3:15 pm – 3:30 pm Break
3:30 pm – 3:45 pm Argentum Strategic Snapshot: Tell Our Story
3:45 pm – 4:30 pm Build vs. Buy: Structuring for Growth in Senior Living
As senior living management companies grow and evolve, so do the complexities of their organizational structures. This session will explore how operators are strategically deciding which functions to build in-house and which to outsource, and what the tipping points are for scaling internal teams. This session will offer practical insights into balancing cost, control, and capability across your organization.
Attendees will hear how successful management companies are structuring their organizations for efficiency, flexibility, and growth. The discussion will include guidance on identifying when your organization has reached the critical mass needed to bring roles in-house, and how to ensure outsourced partners are fully aligned with your mission and brand.
Learning Objectives:
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4:30 pm – 6:00 pm Opening Reception
6:30 pm – 7:15 pm Board Reception (invite only)
7:15 pm – 9:15 pm Board Dinner (invite only)
Hosted by:
6:30 pm – 8:00 pm OwlSure Dinner at
Prado Restaurant
(invite only)
Hosted by:
7:00 am Hatha Yoga with FOX (registration is required) Hosted by: 
Join FOX for Hatha Yoga, a foundational yoga class that incorporates stillness, deep breathing, and longer holds in poses to encourage physical, mental, and emotional relaxation. Click Here to Register
8:00 am – 9:00 am Breakfast
9:00 am – 9:15 am Argentum Strategic Snapshot: Measure What Matters
9:15 am – 10:00 am Smarter Living: How AI is Revolutionizing Communities
AI is more than a passing fad – it’s an emerging tool that will reshape the senior living experience in surprising and innovative ways. During this session, hear from health-tech entrepreneur Roy Schoenberg about how senior living operators can leveraging AI in unexpected ways to impact residents’ wellbeing. Learn about how technology can encourage resident independence, and combat issues like the loneliness epidemic head-on.
Learning Objectives:
Speaker
10:00 am – 10:15 am Break
10:15 am – 10:30 am Argentum Strategic Snapshot: Develop Our People
10:30 am – 11:15 am Outsider Insights: What Senior Living Can Learn from Workforce Innovations in Other Sectors
Senior living isn’t alone in facing workforce shortages. Industries like hospitality, healthcare, and food service have long wrestled with similar staffing and retention challenges. This session explores how other sectors have tackled these issues head-on, and what senior living operators can learn from their strategies.
This session will give the audience time to engage in breakout discussion with fellow Summit attendees, to brainstorm ways that staffing solutions from other industries might be applied to senior living. Attendees will explore proven strategies, and will discuss their feasibility within our own sector. Whether you’re rethinking your workforce strategy or looking to innovate your staffing models, this session will provide actionable ideas and inspiration from beyond the walls of senior living.
Learning Objectives:
Speaker
11:15 am – 11:30 am Break
11:30 am – 12:15 pm Money Talks: Building Better Operator-Capital Conversations
Strong operator-capital relationships are built on transparency, alignment, and a shared understanding of both financial goals and quality outcomes. But too often, conversations between operators and capital providers miss the mark, either focusing too narrowly on short-term performance or not diving deeply enough into the metrics that truly drive long-term success.
In this dynamic debate-style session, operators and capital partners come together to share what they believe should be asked of each other. Whether you’re seeking funding, managing a joint venture, or preparing for portfolio growth, this session will offer practical insights into what questions matter most, and why.
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12:15 pm – 1:45 pm Lunch
1:45 pm – 2:00 pm Argentum Strategic Snapshot: Increase Access
2:00 pm – 2:45 pm Right Resident, Right Time: Rethinking the Admissions Process to Avoid Future Challenges
An efficient admissions process is essential. But when speed and convenience come at the cost of clarity and compatibility, it can create long-term operational and resident satisfaction issues. This session explores the critical red flags that senior living operators should watch for during the admissions process and how refining this front-end experience can prevent costly downstream challenges.
Operators will leave with practical insights into how to protect staff resources, and ensure that the residents you admit are the right fit for your community.
Learning Objectives:
Speakers
2:45 pm – 3:00 pm Break
3:00 pm – 3:45 pm Reinvesting in the Future: Strategic CAPEX for Aging Senior Living Communities
With new construction at a near standstill and many first-generation senior living communities approaching their 30-year mark, operators are facing a pivotal question: how do you remain competitive without new building? This session will explore how forward-thinking leaders are leveraging capital expenditure strategies to refurbish, modernize, and reposition aging communities in a cost-conscious market.
From cosmetic upgrades to systems overhauls, hear how operators are prioritizing investments to meet current resident demands and market trends. Learn how to stretch dollars further, make data-informed renovation decisions, and plan phased improvements that deliver both immediate impact and long-term ROI, all while navigating rising construction and materials costs.
Learning Objectives:
Speakers
3:45 pm – 4:00 pm Break
4:00 pm – 4:45 pm Unlocking Non-Traditional Income Streams to Engage Residents and Grow Profitability
As operating costs rise and traditional revenue models come under pressure, forward-thinking senior living operators are exploring new and innovative ways to generate income beyond the standard rent and care fees. This session will dive into alternative revenue strategies designed to boost profitability, enhance resident experience, and future-proof your business model.
This session will share practical, scalable ideas that challenge conventional thinking. Learn how to reimagine your revenue structure, drive value, and create offerings that appeal to today’s more diverse and discerning senior population.
Learning Objectives:
Speakers
4:45 pm – 5:00 pm Event Closing Remarks
5:00 pm – 6:30 pm Networking Reception
6:30 pm – 9:00 pm Granger Cobb Cup Dinner (invite only)
7:00 am – 8:00 am Breakfast
8:00 am – 10:00 am Executive Roundtable Meetings (invite only)