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(Alexandria, Va.) – In March 2021, Argentum announced a partnership with dBase Media, an omnichannel video production and content marketing organization, to produce a unique series of videos showcasing the story of senior living through Argentum and 15 organizations that provide quality care and service to seniors. Today at the 2021 Argentum Senior Living Executive Conference & Expo in Phoenix, Argentum debuted the promotional trailer for the film series, entitled “Senior Living: Communities of Care.”

The full series will premiere this fall and will feature films from the following organizations: Advance Catastrophe Technologies, Arena Analytics, Belmont Village Senior Living, Ziegler, CarePatrol, Commonwealth Senior Living, DispatchHealth, Legacy Healthcare Services, MBK Senior Living, Morrison Living, Pathway to Living, Rendever, SafelyYou, Sinceri Senior Living (formerly JEA Senior Living), and Washington State University’s Granger Cobb Institute for Senior Living. Argentum also contributed three videos to the “Senior Living: Communities of Care” series that focus on an overview of Argentum as a member-driven association, Argentum’s workforce initiatives, and Argentum’s public policy and advocacy work. The series will be promoted on social media, through advertising, and through Argentum’s YouTube channel, creating enhanced awareness and engagement for the senior living industry.

“We are excited to share this promotional trailer with the industry and we thank dBase for their partnership this year,” said James Balda, Argentum president & CEO. “This series will put a spotlight on many of the companies, communities, and solutions experts that serve America’s seniors each and every day with quality care, compassionate service, and forward-thinking innovation. It will serve as another opportunity to showcase the tremendous work being done to ensure residents are living their best lives in senior living communities all across the country.”

“It’s been a pleasure to meet and interview leaders throughout the senior living industry over these past six months,” said Mitch Johnson, dBase Media principal. “It’s quite an honor to learn about the new innovations and dedicated programs throughout the industry that are helping to better serve the country’s older adults.”


Senior Living: Communities of Care

The full series will premiere in fall 2021 showcasing the story of senior living through Argentum and 15 organizations that provide quality care and service to seniors.

About Argentum
Argentum is the leading national association exclusively dedicated to supporting companies operating professionally managed, resident-centered senior living communities and the older adults and families they serve. Since 1990, Argentum has advocated for choice, independence, dignity, and quality of life for all older adults.

Argentum member companies operate senior living communities offering assisted living, independent living, continuing care, and memory care services. Along with its state partners, Argentum’s membership represents approximately 75 percent of the senior living industry—an industry with a national economic impact of nearly a quarter of a trillion dollars and responsible for providing over 1.6 million jobs. These numbers will continue to grow as the U.S. population ages.

Argentum’s programs and initiatives are driven by its membership. For more information about joining Argentum, please visit Learn more at

About dBase Media
dBase Media works with professional trade associations, U.S. Federal Government, and leading global corporate brands providing high resolution film production with a digital first communications strategy since 2001.  It applies advanced data insights across an omni-channel content distribution network to provide measurable outcome-based-accountability for their clients. The use of data mining, historical trends, and predictive analytics guides them to distribute content across heavily consumed platforms such as CTV, YouTube, social media, mobile & desktop, broadcast TV.  They apply insights through data analysis from search engines, social media, site visits, geographic location (geofence), 3rd party sources and more. Offering a robust multi-stack software platform allows for precise message targeting and comprehensive reporting transparency for insights on ROI performance.

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