NEW YORK—A Place for Mom, Inc. (APFM), the largest senior living referral service in North America, announced the appointment of several executive leadership positions as part of its strategy to build the company to best support the families and communities it serves. The executive leadership team will be based at the company’s recently opened and expanding New York City office, reporting to CEO Larry Kutscher.
“We will be strategically investing in the business to reinvent and grow A Place for Mom,” said Kutscher. “Putting a world-class leadership team in place is critical to executing on our mission and delivering a best-in-class experience for the families and communities we serve.”
Kutscher was appointed by APFM investors Silver Lake and General Atlantic in April 2019 to help expand and realize the full potential of the company following his success leading multiple digital, technology, and services companies through significant periods of growth and value creation throughout his more than 30-year career.
APFM aims to empower families with information, tools, and options so they can make informed and confident decisions about the senior living arrangement that best fits their unique needs. The new management team has been strategically put in place to deliver on this mission and significantly improve how the company serves its families, communities, and the broader market.
APFM’s new executive leadership appointments include:
Tatyana Zlotsky, chief marketing officer and executive vice president of operations, joins the company from American Express, where she spent the past nine years leading a variety of teams focused on bringing new products to market, growing new business segments, and deepening customer engagement.
Raj Bahl, chief product officer, was most recently with A&E Networks as senior vice president and chief technology officer for their digital media business.
Rebecca Bursky, chief human resources officer, has led the global human resources function at TravelClick and MarketWired.
Andrew Porter, general counsel and corporate secretary, was most recently general counsel at INTTRA, a leading network, software and information provider serving the ocean shipping container industry. He has also held various legal leadership roles at well-known public companies, including Dun & Bradstreet and AT&T.
Ricardo Larroude, senior vice president and general manager of emerging businesses, was most recently at Anheuser-Busch Inbev in Global Finance and Risk Management.
James Thorman, senior director of strategy and business development, was a case team leader with Bain & Company, where he worked both before and after graduating from The Wharton School at the University of Pennsylvania.
About A Place for Mom
A Place for Mom is an online platform connecting families searching for senior care services with a team of experienced advisors providing insight-driven and personalized solutions. Our mission, as the leader in senior care advisory, is to be a trusted destination for families and our community customers. We are a growing organization with over 500 senior living experts connecting hundreds of thousands of families every year to one of our community customers. For more information, visit aplaceformom.com.
