The following is a concurrent session from the ALFA 2011 Conference & Expo, April 5, 2011 in Orlando, Florida.
Description:
True business innovation creates additional value for customers that they will pay for, at a profitable margin to your organization. It has to be both: new value that the customer does not already have and a profit generator for the business. One without the other is insufficient.
This presentation demystifies the process of innovation, and makes it simple, clear, and practical. Learn how every employee can generate breakthrough ideas to increase efficiency, expedite execution, and boost the bottom-line. Participants will take away ideas from Dan Coughlin’s consulting work with McDonald’s, Coca-Cola, St. Louis Cardinals, and Marriott that they can use immediately to generate powerful innovations and successfully guide changes in the business. If you want your organization to propel itself beyond today’s performance level, this is a must attend session.
Learning Objectives:
- Learn the process of innovation and how the creation of value is based on careful observation of your desired customers.
- Learn how to master the cycle of innovation that produces a steady flow of profit-generating ideas for sustained excellence.
- Learn to schedule thinking and n0n-thinking time and how they drive innovations month after month.
- Learn how sacrifice accelerates innovation and why “N” and “O” are the most important letters in “innovation”.
Presenters:
Dan Coughlin, President, The Coughlin Company, Inc
Accelerate Innovation: How Increased Value Drives Sustainable, Profitable Growth Audio Recording:
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