Argentum Launches Leadership Development Program to Support Career Growth and Prepare for Industry Changes
January 14, 2020
(Alexandria, Va.) —Argentum is pleased to announce the launch and opening of nominations for its new leadership development initiative for senior living industry emerging stars: the Leadership Advancement & Development (LEAD) program. Exclusive to participants nominated directly by upper-level executives among owner/operator Argentum members, the LEAD program takes a future-forward approach to leadership training. The…
Another Name for Executive Director Is ‘Sales and Marketing Leader’
December 20, 2019
As operators, we have three main points of focus when it comes to the financial health of our community: Driving sales by welcoming new residents into our community, controlling our move-outs, and controlling our expenses. All of these require attention from the executive director, every day. Sometimes, we put more focus on one area. For…
Data Reveals a New Picture of the Emerging Senior Market
December 20, 2019
For Colleen Scholer, data has flavor. Large-scale quantities of research, segments and sub-segments, analysis—she approaches these with curiosity and an investigative spirit, discovering interesting mixes and zaps of insight. She’s vice president of brand insight and strategy at Ageist media company, “dedicated to championing the vitality, influence, and contributions of the modern 50-plus demographic, and…
Writer Becomes a Catalyst for Multicultural Alzheimer’s Awareness
December 20, 2019
Writer Marita Golden didn’t set out to become a champion of Alzheimer’s disease awareness. She was simply researching what would become her 17th published work, the novel “The Wide Circumference of Love.” But she came across the statistic that African Americans are twice as likely to get Alzheimer’s. “It blew me away,” she would later…
Meeting People Where They Are
December 20, 2019
What’s the top social media platform for people 65 and older? If you said Facebook, you’re correct, according to the Pew Research Center’s latest fact sheet. But the second most popular is YouTube. Surprised? And the adult daughter of the prospective resident you’ve been talking to is very likely to be on Facebook every day,…
Argentum Introduces the 2019 Senior Living by Design Award Recipients
December 19, 2019
(Alexandria, Va.)—Argentum is pleased to announce the recipients of the 2019 Senior Living by Design awards. The annual awards program honors architects, design firms, and senior living providers who create communities of quality in innovative ways. Recipients of the 2019 awards include: Arbor Terrace Fulton (The Arbor Company/Capitol Seniors Housing) Belmont Village Lincoln Park (Belmont…
Bringing the Best Together for the 2020 Argentum Senior Living Executive Conference
December 13, 2019
Alexandria, Va.—The pace of growth and the number of challenges in the senior living industry increases daily, but so do the opportunities to create better senior living together. Argentum designed the 2020 Senior Living Executive Conference & Expo to deliver what industry leaders, professionals, and advocates need most to help companies, communities, and residents thrive.…
Argentum’s New Collaboration Shines a Light on Senior Living Dining and Hospitality
December 12, 2019
Argentum Advocates for You State Update
December 6, 2019
The Greatest Investment You Can Make Is Spending Time
October 20, 2019
Saying goes: “We give time and attention to what really matters.” Giving time can help you in your career and help improve resident care and satisfaction. Each day, we have the ability to make a difference, but it takes a special investment of something rare and irreplaceable: Time. As humans, we all crave that feeling…
Argentum Receives 2019 MarCom Awards for Senior Living Executive Magazine
October 17, 2019
The awards program, sponsored and judged by the Association of Marketing and Communication Professionals, recognizes excellence in design and content. (Alexandria, Va.) – Argentum has been recognized for creative communications excellence with three MarCom awards and one honorable mention for its bi-monthly print publication, Senior Living Executive magazine. The MarCom Awards, an international competition, is…
Understanding Copyright Compliance and Its Importance Within Your Community
October 1, 2019
Among the many activities offered to residents in senior living communities, showing movies ranks as a very popular one. Residents and staff may not realize that something as simple as showing a movie requires a license. “It’s just for residents,” some might say. “We’re not charging admission.” It seems straight forward, but have you ever…