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The Advocate Issue

What you need to make a difference—Plus, Senior Living Executive Conference & Expo Preview special section

Many eyes are on senior living as we begin to emerge from the COVID-19 crisis. Here’s what you need to be a champion for your profession, your workforce, and yourself.


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Featured Articles

Magazine Article

Building The Future of Senior Living

May 5, 2021

The future needs for long-term care are daunting: By the end of the decade an additional 20 million Americans will be over age 65, and by 2060 nearly 95 million Americans will be age 65 or older. This aging population, especially those over 85 who are most in need of long-term care, is expected to…

Magazine Article

What You’re Helping to Accomplish In Washington—and What’s Ahead

May 5, 2021

The adage says that you can’t be in two places at once, but through Argentum, senior living advocates are able to have their voices heard in Washington while serving their communities. In the past three months alone, Argentum has: Met with more than 100 congressional offices and shared timely updates reaching every office on our…

Magazine Article

Dream Flights Seeks WWII Vets For an Autumn Adventure

May 5, 2021

A nationwide project is in motion to honor and celebrate veterans of WWII with free flights in vintage biplanes. Dubbed Operation September Freedom, the two-month barnstorming tour will take place this August and September across the United States. The event is the brainchild of Darryl Fisher, founder and president of Dream Flights. The nonprofit has…

Magazine Article

Countering Racism Against Asian Americans and Pacific Islanders

May 5, 2021

In mid-February, at Lunar New Year, hundreds of volunteers organized to escort older Asian Americans to keep them safe during the holiday. While the support was a testament to the best of us, the reason it was needed was almost unspeakable: Attacks on Asian Americans and Pacific Islanders (AAPI) had become overt, violent, and often…

Magazine Article

Essential Services Help Workers Find a Foothold on Their Own Life Paths

May 5, 2021

In 2020, Argentum received a grant from the U.S. Department of Labor to develop the Healthcare Apprenticeship Expansion Program (HAEP), creating apprenticeships in senior living and related allied health occupations. Part of this involved ensuring apprentices had services that would help them succeed as they trained and established themselves in their new career paths. Administering…

Magazine Article

Burnout Is Real. Here’s How To Protect Employees and Yourself.

May 5, 2021

It has been over one year since the introduction of COVID-19 in the United States. Senior living employees have had to quickly adapt to fight the challenges of the pandemic. They have faced long hours and a constant barrage of changing directives on visitation, testing, and vaccination protocols, all while endeavoring to provide the best…

Magazine Article

The Pandemic Brought Home to All The Need for Continued Support

May 5, 2021

While the COVID-19 vaccines have given us all a much-needed shot of hope, the reality is that our industry, our employees, and our residents will be recovering from the pandemic’s effects for the foreseeable future. Just as we rallied to support those we serve in the early days of the pandemic, we need to find…

Magazine Article

Residents Take a Test Drive With Brain Health Pilot Program

May 5, 2021

Getting the first chance to try out health programs and technology is a lesser-known fringe benefit of senior living. But increasingly, developers and researchers consider senior living communities to pilot and fine-tune AI, robotics, and virtual reality as well as diet and exercise programs and memory care approaches. Inspīr Carnegie Hill, Maplewood Senior Living’s new…

Magazine Article

The Story Behind a Complex But Lifesaving COVID-19 Treatment

May 5, 2021

Despite the apparent success of vaccination, the COVID-19 danger is by no means over. People are still contracting the virus and at risk; some people can’t be vaccinated or missed getting vaccinated; occasionally, someone doesn’t develop immunity. What was true at the beginning of the pandemic is still true more than a year later: Older…

Magazine Article

Each One Reach One

May 5, 2021

When Brenda Gibbons worked as a hairdresser, she saw herself as someone who served her community. Her work gave her a sense of purpose. After retirement, she moved into The Hidenwood, a Retirement Unlimited community in Newport News, Va. There, she became a member of the Pink Ladies Club, a group of residents who help…

2021 Editorial Calendar

Reserve your ad space today by contacting us.

January/February: The Change Issue
How to anticipate it, manage it, learn from it, and learn to like it.
Materials deadline: 
January 6, 2021

March/April: The Safety Issue
New solutions and best practices to continue your quality improvement mission.
Materials deadline: 
February 11, 2021

May/June: The Advocate Issue
What you need to change the world: Advocating for one person, changing public opinion, initiating grassroots support for policy, and more.
Materials deadline: April 2, 2021

July/August: The Workforce Issue
Focus on teamwork: How to cultivate teams, engage them, and lead them .
Materials deadline: June 17, 2021

September/October: The Engagement Issue
Ideas to help you boost the critical factor affecting every aspect of senior living: workforce, sales, quality, and more.
Materials deadline: July 19, 2021

November/December: The Inspiration Issue
Ideas and stories to inspire you—plus how to find inspiration around you, every day.
Materials deadline: October 22, 2021

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