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The Workforce Issue

Strategies for a tight market: Ideas and tips to help find and keep the best

The urgent need for a quality workforce calls for new solutions. How can we reduce time from recruiting to onboarding? How can we generate that spark of interest in senior living careers? Senior living leaders look at what’s working, what’s changing, and what’s ahead: Apprenticeships, preventing “ghosting,” using predictive technology in hiring and retention, the latest on pay cards, and more.

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2020 Editorial Calendar

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January/February: The Community Operations Issue
Resident safety: What you need to know and do; creating a resilient landscape; choosing communications technologies.
Space deadline: January 10, 2020
Materials deadline: 
January 18, 2020
Highlight: Excerpts from 2020 Forecast Report

March/April: The Dining & Nutrition Issue
Wrap-up of trends, advances, and new ideas in menus, design, cost-efficiency, and quality; dining workforce challenges and solutions.
Space deadline: March 5, 2020
Materials deadline: 
March 12, 2020
Highlight: 
2020 Senior Living Executive Conference Preview Content

May/June: The Future Issue
Reports, forecasts, tips, and thought leadership from business, care, policy, and economics leaders on scenarios and opportunities ahead in the senior living industry; how workforce, financing models, infrastructure, and resident needs may change and how to prepare.
Space deadline: April 1, 2020
Materials deadline: April 7, 2020
Highlight Distribution at 2020 Senior Living Executive Conference

July/August: The Workforce Issue
Designing a successful apprenticeship program; getting the best out of academic connections; updates from industry ambassadors and the Senior Living Works initiative.
Space deadline: June 16, 2020
Materials deadline: June 23, 2020
Highlight: 2020 Senior Living Executive Conference Recap

September/October: The Finance & Investment Issue
A review of the private equity effect on the industry; keeping transitions from being a value-leak.
Space deadline: August 17, 2020
Materials deadline: August 24, 2020
Highlight: Distribution at National Investment Center for Seniors Housing & Care (NIC) Fall Conference

November/December: The Quality Issue
The state of memory care–residences, science, workforce, design; update on standards program successes and what’s next.
Space deadline: November 18, 2020
Materials deadline: November 25, 2020
Highlight: 2020 Senior Living by Design Awards

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Featured Articles

Magazine Article

Keynoter Conversation: Insights on Thriving In Polarized Times

October 16, 2019

Media entrepreneur and expert Jim VandeHei got to know his way around the worlds of media, business, and American politics—and then made those worlds collide. Named to Vanity Fair magazine’s “100 Most Powerful Information Age Thinkers” list for creating “the model for the new media success story,” he is co-founder and CEO of Axios, the…

Magazine Article

Start Planning Now to Make the Most of April’s Careers in Aging Week

October 16, 2019

People working in senior living and aging services often have this backstory: They hadn’t known about the opportunities or the variety the field offers. They didn’t know they could even get a job right out of high school, or apply their experience from another field, or enjoy a lifelong career. And they hadn’t realized how…

Magazine Article

Leaders Show the Way to A Strong, Motivated Workforce

October 16, 2019

These are stories of senior living community employees who took a look at the challenges in attracting and maintaining a high-quality workforce and decided to do something about it. There are many more like them in communities around the country. Some got where they are by opting into educational programs and benefits through provider companies,…

Magazine Article

Exploring Strategies for a Tight Market

October 16, 2019

Wanted: 2.5 million more senior living workers. Please apply before 2030. The senior living industry directly employs more than 767,000 Americans, and indirectly employs more than 915,000 workers in related industries. This industry, with nearly a quarter-trillion dollars in economic impact, drives economies from local to global. These thousands of workers are licensed and registered…

Magazine Article

Generational Insights Can Help Weather the Workforce Crisis

September 5, 2019

If you’ve been talking about millennials—how to hire them, how to retain them, how to motivate them as employees—you have best-selling author and speaker Neil Howe to thank. He coined the term, along with his co-author William Strauss, in their fourth book, Millennials Rising. Howe combined skills as an economist, a historian, and a demographer…

Magazine Article

The Middle Market Opportunity: How Might It Impact Communities?

September 4, 2019

The number of middle-income seniors will nearly double in 10 years. And more than half of them won’t have the resources to pay for housing and care. When “The Forgotten Middle,” a National Investment Center (NIC) funded demand study conducted by NORC at the University of Chicago, was released in April, its conclusions and accompanying…

Magazine Article

Intelligence Analysis: Telehealth As Alternative Revenue Stream

September 4, 2019

Shifting industry trends and regulatory change creates new opportunities for senior living to add services, further improve quality, and overcome challenges. These can also create new revenue streams that support such improved quality. Leavitt Partners, a health care intelligence business founded by former secretary of U.S. Department of Health and Human Services Mike Leavitt, performed…

Magazine Article

Is Senior Living the New Best Medicine?

July 17, 2019

Last year, we heard the bad news—loneliness is as bad for your health as smoking (Cigna); loneliness could increase risk of dementia by 40 percent (Florida State University). Now it’s time for the good news: Senior living communities appear to be good for your health. The first-year results of the Mather LifeWays Age Well Study shows…

Magazine Article

Cannabis, Choice, and Your Community: Update on Practices and Problems

June 25, 2019

Cannabis, more commonly known as marijuana, is a hot-button topic in senior living. Older adults are increasingly turning to cannabis products to ease conditions such as arthritis pain, anxiety, and insomnia. Adult children are using it to try to treat manifestations of dementia in their parents. In states where cannabis is legal, there’s a good…

Magazine Article

Creating a CDAL Culture: Ideas for Encouraging Certification

June 25, 2019

Earning the Certified Director of Assisted Living (CDAL) certification is a major achievement. But it’s not simply an individual achievement. It elevates a community, a company, and the industry overall. That means organizations can benefit from investing in a culture where the CDAL certification is recognized and appropriately valued and where every employee knows its…

Magazine Article

New Dining Opportunities Call for Changed Approach to Risk

June 25, 2019

Today, a senior living resident might have coffee and a bagel at an outdoor café, use a touchscreen to order lunch at a deli counter, and have dinner in a bistro-style open-kitchen restaurant, without leaving the community. But each type of dining carries different risks. Everything from the way people order, to food prep, to…

Magazine Article

Showcasing the 2019 Argentum Best of the Best Award Winners

April 12, 2019

Human connection has emerged as the common theme of this year’s Argentum Best of the Best award winners. By offering empathy to adult children, fostering bonds between residents and their peers, including young people in community activities, and inviting residents to plan their own programming, these four providers are bringing people together in new ways.…

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