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The Leadership Issue

Exploring effective management strategies and recognizing emerging leaders

In this issue, we highlight many industry leaders who are inspiring their teams and we share their advice for advancing managerial strength. We also take a deeper dive into women in senior living leadership and what leadership lessons senior living executives learned from working outside the industry. Finally, we introduce the 2019 Argentum Senior Living Leaders Under 40 and the 2019 Argentum Best of the Best Award recipients.

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2019 Editorial Calendar

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January/February: The Aging Issue
A look at the science of aging; aging and ageism across advertising and the entertainment industry; and an update to Senior Living 2025 research.
Space deadline: December 26, 2018
Materials deadline: 
January 20, 2019
Supplement: Senior Living Executive Conference Preview

March/April: The Leadership Issue
A review of the impact of women in leadership roles; how to encourage youth leadership; and a focus on mentoring as an engagement and empowerment tool.
Space deadline: February 17, 2019
Materials deadline: 
March 13, 2019
Highlight:
2019 Senior Living Executive Conference Distribution

May/June: The Quality Issue
An overview of the latest tools and resources related to industry standards and quality measures in emergency preparedness, memory care, and food safety.
Space deadline: May 7, 2019
Materials deadline: June 3, 2019
Highlight: 2019 Post-Conference Recap

July/August: The Finance & Investment Issue
A review of the 2019 largest providers in senior living; how REITs impact the senior living industry; and a deep dive into the latest industry data.
Space deadline: July 15, 2019
Materials deadline: August 8, 2019
Highlight: 2019 Largest Senior Living Providers List

September/October: The Workforce Issue
A focus on ways to measure retention and turnover; best practices from industry ambassadors in recruiting and retaining the workforce; and the latest update on the Senior Living Works initiative.
Space deadline: August 27, 2019
Materials deadline: September 20, 2019

November/December: The Sales & Marketing Issue
An introduction of the 2019 Senior Living by Design winners and a look at opportunities to address occupancy challenges across the industry.
Space deadline: November 5, 2019
Materials deadline: November 24, 2019
Highlight: 2019 Senior Living by Design Awards

Access the Digital Largest Providers List

The 2018 list of largest providers grew from 115 providers in 2017 to 125 providers in 2018, representing a total of 586,662 senior living units.
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Featured Articles

Magazine Article

Showcasing the 2019 Argentum Best of the Best Award Winners

April 12, 2019

Human connection has emerged as the common theme of this year’s Argentum Best of the Best award winners. By offering empathy to adult children, fostering bonds between residents and their peers, including young people in community activities, and inviting residents to plan their own programming, these four providers are bringing people together in new ways.…

Magazine Article

Recognizing the 2019 Senior Living Leaders Under 40

April 5, 2019

At Argentum, we are impressed with the talent, skills, and dedication of the young leaders nominated for our Senior Living Leaders Under 40 recognition program. This year our nominees included entrepreneurs, fast-track executives, and innovators whose achievements go beyond their years. As busy as they are, each of these individuals makes time to give back…

Magazine Article

Breaking Through: A Focus on Women in Senior Living Leadership

April 2, 2019

Women dominate in the senior living workforce. Four out of five professionals who care for seniors are women—and women don’t just work in senior living: They lead. Unlike in the general business world, where the glass ceiling is still very much intact, women hold nearly 70 percent of senior living management jobs. Last fall Argentum…

Magazine Article

Leadership Lessons Learned from Outside Senior Living

April 2, 2019

When Randy Richardson started in his position as president of Classic Residence by Hyatt (since rebranded as Vi) in 2000, he wasn’t sure what to expect. He’d worked previously in a range of positions centered around marketing and commercial real estate, and senior living was a completely new field to him. The initial learning curve…

Magazine Article

Argentum Hosts Senior Living Professionals and Partners at Annual Public Policy Institute

April 2, 2019

The annual Argentum Public Policy Institute & Fly-In was held March 5-6 on Capitol Hill in Washington, D.C. The event provided attendees with the opportunity to learn about Argentum’s public policy priorities from industry experts and distinguished guests while becoming a more effective advocate. The sessions at the Public Policy Institute on March 5 highlighted…

Magazine Article

Aging with Dignity Builds Character

February 14, 2019

A few years ago, county music artist Toby Keith was sharing a golf cart with Clint Eastwood at Eastwood’s annual Pebble Beach, Calif., charity event. The two got to talking, and Eastwood remarked he’d be celebrating his 88th birthday in just a few days. How would the famed actor, producer and director celebrate his big…

Magazine Article

Untangling the Mysteries of the Brain

February 14, 2019

The Dutch centenarian Hendrikje van Andel-Schipper astonished scientific researchers both in life and in death: When they performed cognitive and psychological tests on her at the age of 113, they found that her mind performed better than most 60-75 year olds. A subsequent autopsy of her 115 year-old brain in 2005 revealed that it was…

Magazine Article

Arts Improving the Aging Process

February 14, 2019

Youth may fade, but creativity need not falter. On his 90th birthday, Chuck Berry announced he had a new album coming out. Last spring, The New York Times reported on Geta Bratescu, a 91-year-old Romanian artist still hard at work in her studio. More than just a creative outlet, the arts offer a path to…

Magazine Article

After a Successful Modeling Career, It’s Nice to Sleep In

February 13, 2019

“Age is a number. Old is an attitude. You can talk old, walk old, act old, and dress old. I’m just not ready for that yet,” says Jeni Freeland Berry, a senior living resident who is 93 years young. Berry, who calls Brookdale Freedom Square in Seminole, Fla., home, is the oldest Miss Florida and…

Magazine Article

Community Leaders Offer Solutions to Rising Food and Utilities Costs

December 17, 2018

Senior living leaders are constantly looking for ways to enhance the resident experience while optimizing community efficiency. It’s no surprise that executive directors and other decision makers are looking for smart solutions to address higher food costs and fluctuating utility prices. Reduce food costs by buying seasonal and local Argentum surveyed senior living decision makers…

Magazine Article

Integrating Voice-Activated Technology in Senior Living

December 17, 2018

The sheer simplicity of a voice-activated digital assistant can make it easy to underestimate the impact these emerging devices may have in senior living. “Alexa, what’s for lunch?” Not a big deal: The resident asks, and a digital device reads off the day’s specials. But that simple interaction can have far-reaching implications. “It makes residents…

Magazine Article

Programming Designed for a Healthy Mind and Body

December 17, 2018

An innovative new product for stimulating the mind and body has made its first appearance in American senior living communities. Named BikeAround™, the system combines the elements of an exercise bike with a large domed screen displaying images from Google Street View. Users pedal and steer through the interactive images to “visit” their childhood homes,…

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