The Sales & Marketing Issue
Meeting people where they are: Personalized, creative approaches to stand out in this market
In the crowded senior living market, how can your community stand out? This issue provides insights and tips on solutions including personalization in digital marketing, reaching prospective residents in creative ways, and managing your online reputation. Plus: The 2019 Senior Living by Design Awards: 18 pages of photos, trends, and ideas.
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2020 Editorial Calendar
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January/February: The Community Operations Issue
Resident safety: What you need to know and do; creating a resilient landscape; choosing communications technologies.
Space deadline: January 10, 2020
Materials deadline: January 18, 2020
Highlight: Excerpts from 2020 Forecast Report
March/April: The Dining & Nutrition Issue
Wrap-up of trends, advances, and new ideas in menus, design, cost-efficiency, and quality; dining workforce challenges and solutions.
Space deadline: March 5, 2020
Materials deadline: March 12, 2020
Highlight: 2020 Senior Living Executive Conference Preview Content
May/June: The Future Issue
Reports, forecasts, tips, and thought leadership from business, care, policy, and economics leaders on scenarios and opportunities ahead in the senior living industry; how workforce, financing models, infrastructure, and resident needs may change and how to prepare.
Space deadline: April 1, 2020
Materials deadline: April 7, 2020
Highlight: Distribution at 2020 Senior Living Executive Conference
July/August: The Workforce Issue
Designing a successful apprenticeship program; getting the best out of academic connections; updates from industry ambassadors and the Senior Living Works initiative.
Space deadline: June 16, 2020
Materials deadline: June 23, 2020
Highlight: 2020 Senior Living Executive Conference Recap
September/October: The Finance & Investment Issue
A review of the private equity effect on the industry; keeping transitions from being a value-leak.
Space deadline: August 17, 2020
Materials deadline: August 24, 2020
Highlight: Distribution at National Investment Center for Seniors Housing & Care (NIC) Fall Conference
November/December: The Quality Issue
The state of memory care–residences, science, workforce, design; update on standards program successes and what’s next.
Space deadline: November 18, 2020
Materials deadline: November 25, 2020
Highlight: 2020 Senior Living by Design Awards