The Workforce Issue

Programs and strategies to engage, recruit, and retain the senior living workforce.

1.2 million—that’s a number familiar to senior living leaders. It’s the number of additional employees the industry will need to attract by 2025, and it includes positions from nursing assistants to food service professionals to building maintenance workers. In this issue of Senior Living Executive, we review employee engagement and retention programs across senior living that are helping the industry remain competitive. You’ll also read about providers across the industry who’ve received recent recognition as top workplaces and best practices in front-line employee recruitment strategies from outside of the industry. Read the issue.


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Featured Articles

Magazine Article

Making a Difference

August 25, 2017

As a writer for popular television comedies including “Designing Women” and “Family Ties,” Trish Vradenburg knew how to find creative inspiration in life’s difficulties. She applied the same skill to real life after her mother, Bea Lerner, was diagnosed with Alzheimer’s disease. First through a semi-autobiographical play and later through co-founding the nonprofit UsAgainstAlzheimer’s with…

Magazine Article

Innovation Plus Outreach Critical to Meet the Coming Wave in Memory Care

August 25, 2017

Watch out for the “hockey stick.” That’s the metaphor for the shape data takes on a chart when there’s a sharp uptick ahead. And that’s what the numbers on Alzheimer’s disease and dementia look like from this moment until 2050: going up, and fast. How can senior living leaders prepare for this abrupt spike in…

Magazine Article

Best Practices in Recruiting Front-line Staff Across Industries

August 25, 2017

Bill Pettit struggles to hire front-line staff, the customer-facing employees who are the heart and soul of senior living. “We have an economy that is booming, and the types of people who will do well in our organization also will do well in other industries,” said Pettit, chair of the Argentum workforce development committee and…

Magazine Article

Offering Employee Programs That Help Senior Living Stay Competitive

August 25, 2017

The music is pounding and people wearing blue t-shirts with “Dream Big!” inscribed on them are cheering and dancing in a video posted online. “It is the big dream lotto day,” said one man in the video. “This year, we’re giving away $50,000!” This display isn’t an excerpt of an afternoon talk show, but rather a…

Magazine Article

Finding a Silver Lining

July 5, 2017

When Kimberly Williams-Paisley was falling in love, her mother was beginning to fall apart. The signs were small at first—forgetfulness and confusion—“yet in retrospect, things are clearer,” says Williams-Paisley, the actress best known for her lead role in “Father of the Bride”. “You write off these things,” she says. “I thought, maybe it’s a chemical…

Magazine Article

Adapting Senior Living Communities to Residents’ Changing Senses

July 5, 2017

As we age, we are likely to experience changes in our senses; our ability to see, hear, taste, smell, and touch may diminish or be altered. Changes to our sight include a reduced ability for our eyes to adjust to changes in light or to distinguish colors, and an increased sensitivity to glare, says Dr.…

Magazine Article

Engaging Family in the Senior Living Transition

July 5, 2017

Family involvement can be a balancing act for senior housing executives. On the one hand the kids’ participation in the sales cycle is crucial. At the same time, their presence at the table may bring added concerns and complications. Here’s how some industry leaders address the issue: Engaging family, while keeping the sales cycle moving…

Magazine Article

Introducing Argentum’s Senior Living Leaders Under 40

May 8, 2017

This year, Argentum launched the first Senior Living Leaders Under 40 recognition program. Responses poured in from all segments of the industry, describing the achievements of everyone from seasoned executives driving company growth to a college student who founded a nonprofit to involve youth in the fight against Alzheimer’s disease. Each nomination was filled with…


2018 Senior Living Executive Editorial Calendar

Issue 1: The Community Operations Issue

A focus on senior living community operations including emergency preparedness, safety/security, and risk management/legal considerations.

Space deadline: December 11, 2017
Materials deadline:
January 17, 2018

Supplement: 2018 Argentum Senior Living Executive Conference & Expo Preview

Issue 2: The Workforce Issue 
Featuring a profile of the senior living workforce including a focus on training and development for sales & marketing professionals and executive directors.

Space deadline: February 21, 2018
Materials deadline:
March 27, 2018

Highlight: 2018 Argentum Senior Living Executive Conference & Expo Issue; Executive Director Recognition Program

Issue 3: The Dining & Nutrition Issue
A focus on innovative dining programs including sustainable programs, resident engagement in dining, training and engagement programs for dining employees, and nutrition for seniors.

Space deadline: April 23, 2018
Materials deadline:
June 1, 2018

Highlight: 2018 Post-Conference Recap

Issue 4: The Resident & Family Issue
A focus on opportunities for family and resident education, resident programming, and the latest research on adult children, as well as a look at combating elder abuse.

Space deadline: June 29, 2018
Materials deadline:
August 2, 2018

Highlight: Senior Living Resident Recognition Program

Issue 5: The Investment Issue

A look at capital expense community investments and a review of the biggest industry players/state of the industry.

Space deadline: August 12, 2018
Materials deadline:
September 17, 2018

Highlight: 2018 Largest Providers List

Issue 6: The Design Issue
A look at design concepts with a focus on innovation in community spaces, technology and products, and memory care.
Space deadline:
October 19, 2018
Materials deadline:
November 21, 2018

Highlight: Community Design Recognition Program

Supplement: 2019 Senior Living Buyers Guide


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