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The Engagement Issue

Engagement: The key to quality, occupancy, and culture

Strong engagement is the foundation of a high-quality community. What new ways to improve engagement emerged over the past year, and what’s ahead? PLUS: Best of the Best Award honorees!


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Featured Articles

Magazine Article

A Look at Hours and Wages Changes for Early 2021

July 19, 2021

Employment in the senior living industry has trended steadily lower during the coronavirus pandemic. Beginning in March 2020, senior living payrolls contracted in 12 of the next 14 months. In total, more than 79,000 jobs were lost during this period: 8.1 percent of the industry’s employment base. As of April 2021, senior living employment was…

Magazine Article

Argentum’s Apprenticeship Program Passes the 1,200 Participant Goal

July 19, 2021

The Healthcare Apprenticeship Expansion Program (HAEP) has met a major milestone by enrolling 1,211 participants in the first year of the grant. Argentum is the lead applicant and fiscal agent for the $6 million project, which is being funded by a four-year U.S. Department of Labor—Employment and Training Administration Closing the Skills Gap grant. The…

Magazine Article

Ideas on Coaching Your Sales Staff as the Occupancy Pace Picks Up

July 16, 2021

For sales staff, the pandemic took a different kind of toll. Many were wearing several hats, helping any way they could during the crisis. Add to this the difficulty of standing up a system of doing virtual tours and maintaining relationships with prospects they may have gotten to know. And how would the future shake…

Magazine Article

Internship Program Provides an Experience with Purpose

July 16, 2021

Retirement Unlimited is finding that its RUI LIMITLESS internship program it launched in 2020 is providing a valuable experience to interns and the provider alike—even through the pandemic. Established with three summer interns, the program is designed to give “hands-on, tactical training working directly with RUI team members on a community or a corporate level.”…

Magazine Article

New Research into the Needs, Wants & Challenges of Frontline Staff (Sponsored)

July 16, 2021

Sponsored by If there’s a silver lining to the pandemic, it’s that senior living providers put an extra focus on listening to and supporting their staff. And to help providers continue this effort moving forward, OnShift recently surveyed more than 2,800 healthcare workers to gain insight into their daily lives, both personally and professionally. The…

Magazine Article

Skills for the New Environment

July 16, 2021

If the pandemic year-plus has made you re-evaluate your life’s work, raise your hand. Judging from anecdotal evidence and Bureau of Labor Statistics (BLS) numbers alike, there should be a sea of waving hands. The serious drop in employment in many industries during the pandemic had many predicting a bonanza for employers when the economy…

Magazine Article

A Close Look at the Pro Act—And How Argentum is Working for You

July 16, 2021

“It’s a solution looking for a problem,” Argentum vice president of government relations Paul Williams says of the Protecting the Right to Organize Act (S. 420/H.R. 842), otherwise known as the PRO Act. In this interview, he outlines how this piece of legislation could affect senior living and other industries, and what Argentum is doing…

Magazine Article

Showing Support and Speaking Out are Keys to an Ethical Culture

July 16, 2021

The impetus for G. Richard Shell’s just-released fourth book, The Conscience Code: Lead with Your Values. Advance Your Career, was seeing younger people coming back to grad school to find a new career track. They weren’t coming for lack of jobs or money; they came after being pressed into a “career or conscience” decision—their employers…

Magazine Article

At Jaybird, Teamwork Makes ‘Dare to Dream’ Program Work

July 16, 2021

Shirley Cagle, a 90-year-old resident of Milestone Senior Living in Faribault, Minn., is a longtime, die-hard Minnesota Twins fan. At Milestone, which is a Jaybird Senior Living community, residents and staff know when the Twins are playing because Cagle hikes the volume on her television to make sure she can hear the broadcast. Cagle has…

Magazine Article

The Infection Preventionist: A Role with Increasing Importance and Impact

July 16, 2021

The Association for Professionals in Infection Control and Epidemiology (APIC) is “creating a safer world through the prevention of infection.” APIC ( has approximately 16,000 members across the United States and in 70 countries. They include nurses, physicians, public health professionals, epidemiologists, microbiologists, medical technologists, and more, who daily do everything from crunching and reporting…

Magazine Article

Building The Future of Senior Living

May 5, 2021

The future needs for long-term care are daunting: By the end of the decade an additional 20 million Americans will be over age 65, and by 2060 nearly 95 million Americans will be age 65 or older. This aging population, especially those over 85 who are most in need of long-term care, is expected to…

Magazine Article

What You’re Helping to Accomplish In Washington—and What’s Ahead

May 5, 2021

The adage says that you can’t be in two places at once, but through Argentum, senior living advocates are able to have their voices heard in Washington while serving their communities. In the past three months alone, Argentum has: Met with more than 100 congressional offices and shared timely updates reaching every office on our…

2021 Editorial Calendar

Reserve your ad space today by contacting us.

January/February: The Change Issue
How to anticipate it, manage it, learn from it, and learn to like it.
Materials deadline: 
January 6, 2021

March/April: The Safety Issue
New solutions and best practices to continue your quality improvement mission.
Materials deadline: 
February 11, 2021

May/June: The Advocate Issue
What you need to change the world: Advocating for one person, changing public opinion, initiating grassroots support for policy, and more.
Materials deadline: April 2, 2021

July/August: The Workforce Issue
Focus on teamwork: How to cultivate teams, engage them, and lead them .
Materials deadline: June 17, 2021

September/October: The Engagement Issue
Ideas to help you boost the critical factor affecting every aspect of senior living: workforce, sales, quality, and more.
Materials deadline: July 19, 2021

November/December: The Inspiration Issue
Ideas and stories to inspire you—plus how to find inspiration around you, every day.
Materials deadline: October 22, 2021

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