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The Future Issue

Hopes, Innovations, and Lessons Learned to Shape the Next Decade of Senior Living

Already in a state of rapid transition, senior living is now working through a global pandemic, as COVID-19 threatens our vulnerable residents. In this issue, senior living executives speak out from the middle of the crisis, highlighting the agility, excellence, and heart shown by so many—and sharing ideas and inspiration about how this may transform us and our industry through the next decade.

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Featured Articles

Magazine Article

Surviving and Thriving Through Change

June 19, 2020

The only thing certain is change—and senior living is no exception. The industry has been rapidly shifting throughout its growth. Extraordinary, creative restructurings and new strategies have risen as enthusiastic responses to a multitude of resident choices and changes. Integrating new technologies; bringing in new activities, programs, and food; making rapid discoveries about health, human…

Magazine Article

The Effort to Get Heroes The Protection They Need

June 18, 2020

During the COVID-19 pandemic, senior living providers have experienced grief, collaborated in heroic efforts, and been challenged continually to ensure safety and health for all in their communities. Two significant difficulties are navigating the often confusing and conflicting guidance issued by regulators and finding urgently needed additional critical care equipment, protective gear, and testing supplies…

Magazine Article

Providers and Partners Fulfill Their Missions, Far and Wide

June 18, 2020

“There will be some new heroes before this is all over,” wrote Michel Augsburger, chairman and CEO at Chancellor Health Care, LLC. He’s correct. There are too many heroes to name, even as of early May, when this is being written. Even on a normal day, people in this industry go above and beyond. During…

Magazine Article

Changing Perceptions About Aging Means Changing the Words We Use

June 18, 2020

Carol Burnett once said: “Words, once they are printed, have a life of their own.” Words matter. Words label and define us. In the same way that none of us would expect to hear “old folks’ home” used today, so too do we hope to retire outdated expressions that no longer define the work we…

Magazine Article

The Boom in Plant-Based Diets Brings Healthy Creativity to Menus

April 9, 2020

The revolution is here–the veg revolution, that is. Plant-forward eating styles are changing the way residents and communities think about food. “Plant-forward is an eating style focused on plant-based dishes like produce, whole grains, and legumes, but it’s not limited to that,” said Dana Fillmore, registered dietitian and marketing manager at Gordon Food Service. For…

Magazine Article

Why We Talk About Food When We Eat, and Other Mysteries Explained

April 9, 2020

It’s a great experience to have a single taste of a favorite food bring us back to another time and place. For writer and historian Nadia Berenstein, such phenomena are a life’s work. She has a PhD from the University of Pennsylvania in history and sociology of science with a concentration on flavor. The James…

Magazine Article

Women in the Food World: Working, Writing, Persisting

April 9, 2020

One of the first selections in Women on Food: Charlotte Druckman and 115 Writers, Chefs, Critics, Television Stars, and Eaters is a conversation with legendary writer and food historian Betty Fussell (New Yorker, Food & Wine, and the memoir My Kitchen Wars). “I began writing food articles in 1960 for Travel & Leisure, because we…

Magazine Article

Spice Blends Are On Trend for Healthy Variety

April 9, 2020

Herbs and spices are a powerhouse addition to senior living dining. They add a personal touch, the excitement of new flavor, and hearken to cultures and travels. Beyond that, they’re the new health boosters: A great way to reduce sodium, have anti-inflammatory properties, and are a prime component of the MIND Diet. The MIND Diet…

Magazine Article

Sunshine, Smiles, and Snacks: The Appeal of Outdoor Dining Spaces

April 9, 2020

Outdoor dining spaces are must-haves in today’s senior living communities. Residents can use them throughout the day to enjoy a meal, chat with friends or watch a game of bocce. From a programming perspective, they offer ideal seasonal venues for cocktail hours, barbecues, ice cream socials and even outdoor movie nights. “They are the single…

Magazine Article

Career Pathways Help Lead Culinary to Four-Star Engagement

April 9, 2020

How do you reduce a six-month turnover rate by 8.6 percent? Follow the stars. That was one of the answers for Trilogy Health Services, which is seeing dining services turnover drop. In its Southeast division alone, for instance, it went from 47 percent to 23 percent. More important, the numbers reflect a stronger level of…


2020 Editorial Calendar

Reserve your ad space today by contacting us.

January/February: The Community Operations Issue
Resident safety: What you need to know and do; creating a resilient landscape; choosing communications technologies.
Space deadline: January 10, 2020
Materials deadline: 
January 18, 2020
Highlight: Excerpts from 2020 Forecast Report

March/April: The Dining & Nutrition Issue
Wrap-up of trends, advances, and new ideas in menus, design, cost-efficiency, and quality; dining workforce challenges and solutions.
Space deadline: March 5, 2020
Materials deadline: 
March 12, 2020
Highlight: 
2020 Senior Living Executive Conference Preview Content

May/June: The Future Issue
Reports, forecasts, tips, and thought leadership from business, care, policy, and economics leaders on scenarios and opportunities ahead in the senior living industry; how workforce, financing models, infrastructure, and resident needs may change and how to prepare.
Space deadline: April 24, 2020
Materials deadline: April 30, 2020

July/August: The Workforce Issue
Designing a successful apprenticeship program; getting the best out of academic connections; updates from industry ambassadors and the Senior Living Works initiative.
Space deadline: June 16, 2020
Materials deadline: June 23, 2020

September/October: The Finance & Investment Issue
A review of the private equity effect on the industry; keeping transitions from being a value-leak.
Space deadline: August 17, 2020
Materials deadline: August 24, 2020
Highlight: Distribution at National Investment Center for Seniors Housing & Care (NIC) Fall Conference

November/December: The Quality Issue
The state of memory care–residences, science, workforce, design; update on standards program successes and what’s next.
Space deadline: November 18, 2020
Materials deadline: November 25, 2020
Highlight: 2020 Senior Living by Design Awards

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