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The Community Operations Issue

Operational Improvements that Pay Off in Quality

This issue is packed with ideas and tips on how to be more efficient, save money, and get more enjoyment from community life: Integrating voice-tech, improving the PERS, adding a technology concierge, shifting to lower-cost landscaping, updating your public use copyright compliance, benchmarking for water savings, checking an often-overlooked part of your kitchen for food safety, preventing elder online fraud, setting best practices, rolling out new technology, and more.

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2020 Editorial Calendar

Reserve your ad space today by contacting us.

January/February: The Community Operations Issue
Resident safety: What you need to know and do; creating a resilient landscape; choosing communications technologies.
Space deadline: January 10, 2020
Materials deadline: 
January 18, 2020
Highlight: Excerpts from 2020 Forecast Report

March/April: The Dining & Nutrition Issue
Wrap-up of trends, advances, and new ideas in menus, design, cost-efficiency, and quality; dining workforce challenges and solutions.
Space deadline: March 5, 2020
Materials deadline: 
March 12, 2020
Highlight: 
2020 Senior Living Executive Conference Preview Content

May/June: The Future Issue
Reports, forecasts, tips, and thought leadership from business, care, policy, and economics leaders on scenarios and opportunities ahead in the senior living industry; how workforce, financing models, infrastructure, and resident needs may change and how to prepare.
Space deadline: April 1, 2020
Materials deadline: April 7, 2020
Highlight Distribution at 2020 Senior Living Executive Conference

July/August: The Workforce Issue
Designing a successful apprenticeship program; getting the best out of academic connections; updates from industry ambassadors and the Senior Living Works initiative.
Space deadline: June 16, 2020
Materials deadline: June 23, 2020
Highlight: 2020 Senior Living Executive Conference Recap

September/October: The Finance & Investment Issue
A review of the private equity effect on the industry; keeping transitions from being a value-leak.
Space deadline: August 17, 2020
Materials deadline: August 24, 2020
Highlight: Distribution at National Investment Center for Seniors Housing & Care (NIC) Fall Conference

November/December: The Quality Issue
The state of memory care–residences, science, workforce, design; update on standards program successes and what’s next.
Space deadline: November 18, 2020
Materials deadline: November 25, 2020
Highlight: 2020 Senior Living by Design Awards

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Featured Articles

Magazine Article

Data Reveals a New Picture of the Emerging Senior Market

December 20, 2019

For Colleen Scholer, data has flavor. Large-scale quantities of research, segments and sub-segments, analysis—she approaches these with curiosity and an investigative spirit, discovering interesting mixes and zaps of insight. She’s vice president of brand insight and strategy at Ageist media company, “dedicated to championing the vitality, influence, and contributions of the modern 50-plus demographic, and…

Magazine Article

Expert Shares Best Practices To Protect Your Online Reputation

December 20, 2019

Digital strategist and technologist Chris Abraham knows what makes a reputation resilient—how it can prepare against hurricanes of rumor and come back strong from social media flames. With his company, Gerris Corp., he has used social and mainstream media engagement to help boost brands and raise reputations in a wide range of industries including financial…

Magazine Article

Writer Becomes a Catalyst for Multicultural Alzheimer’s Awareness

December 20, 2019

Writer Marita Golden didn’t set out to become a champion of Alzheimer’s disease awareness. She was simply researching what would become her 17th published work, the novel “The Wide Circumference of Love.” But she came across the statistic that African Americans are twice as likely to get Alzheimer’s. “It blew me away,” she would later…

Magazine Article

Meeting People Where They Are

December 20, 2019

What’s the top social media platform for people 65 and older? If you said Facebook, you’re correct, according to the Pew Research Center’s latest fact sheet. But the second most popular is YouTube. Surprised? And the adult daughter of the prospective resident you’ve been talking to is very likely to be on Facebook every day,…

Magazine Article

The Greatest Investment You Can Make Is Spending Time

October 20, 2019

Saying goes: “We give time and attention to what really matters.” Giving time can help you in your career and help improve resident care and satisfaction. Each day, we have the ability to make a difference, but it takes a special investment of something rare and irreplaceable: Time. As humans, we all crave that feeling…

Magazine Article

Appoint Yourself an Ambassador and Represent the Best of Our Profession

October 20, 2019

Ambassador can sound so lofty. State dinners and foreign travels come to mind. But Argentum has another kind of Ambassador. And they’re much more down to earth. Our Ambassadors have signed on to Senior Living Works, Argentum’s program to help recruit and retain workers in senior living. They are nurses, caregivers, executive directors, HR leaders,…

Magazine Article

Keynoter Conversation: Insights on Thriving In Polarized Times

October 16, 2019

Media entrepreneur and expert Jim VandeHei got to know his way around the worlds of media, business, and American politics—and then made those worlds collide. Named to Vanity Fair magazine’s “100 Most Powerful Information Age Thinkers” list for creating “the model for the new media success story,” he is co-founder and CEO of Axios, the…

Magazine Article

Start Planning Now to Make the Most of April’s Careers in Aging Week

October 16, 2019

People working in senior living and aging services often have this backstory: They hadn’t known about the opportunities or the variety the field offers. They didn’t know they could even get a job right out of high school, or apply their experience from another field, or enjoy a lifelong career. And they hadn’t realized how…

Magazine Article

Leaders Show the Way to A Strong, Motivated Workforce

October 16, 2019

These are stories of senior living community employees who took a look at the challenges in attracting and maintaining a high-quality workforce and decided to do something about it. There are many more like them in communities around the country. Some got where they are by opting into educational programs and benefits through provider companies,…

Magazine Article

Exploring Strategies for a Tight Market

October 16, 2019

Wanted: 2.5 million more senior living workers. Please apply before 2030. The senior living industry directly employs more than 767,000 Americans, and indirectly employs more than 915,000 workers in related industries. This industry, with nearly a quarter-trillion dollars in economic impact, drives economies from local to global. These thousands of workers are licensed and registered…

Magazine Article

Generational Insights Can Help Weather the Workforce Crisis

September 5, 2019

If you’ve been talking about millennials—how to hire them, how to retain them, how to motivate them as employees—you have best-selling author and speaker Neil Howe to thank. He coined the term, along with his co-author William Strauss, in their fourth book, Millennials Rising. Howe combined skills as an economist, a historian, and a demographer…

Magazine Article

The Middle Market Opportunity: How Might It Impact Communities?

September 4, 2019

The number of middle-income seniors will nearly double in 10 years. And more than half of them won’t have the resources to pay for housing and care. When “The Forgotten Middle,” a National Investment Center (NIC) funded demand study conducted by NORC at the University of Chicago, was released in April, its conclusions and accompanying…

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