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While there are different schools of thought on the practice of offering discounts in senior living, many agree it can be a beneficial strategy to increase occupancy in a tough sales environment—as long as it’s done the right way.
Making a move into a senior living community is not a decision that’s made lightly, but it is often a decision that’s made by multiple people, including adult children.
With 80 percent of leads lost over the phone, it’s time for sales professionals to rethink their strategies.
New research shows that long-term sales success for senior living providers will come from facilitating the lifestyle today’s consumers want to experience.
Experts in sales and marketing, design, and operations lay the foundation for a successful senior living community launch.
Internet sources bring senior living providers more leads than ever before, creating a revolution in senior living marketing–one that providers may not be ready for.
“I connect with a wide-range of people and consider time spent in my office alone wasted time,” says Freddie Mac CEO Charles E. Haldeman Jr. Listen to Haldeman’s advice on how you can be more visible and maintain your company’s most important connections
Hear from a panel of innovative providers and online marketing companies who are tapping the Web for new sources of leads and better visibility. Learn about the latest Web strategies, including best practices for search engine optimization (SEO).
Find out why senior living providers shouldn’t necessarily correlate expansion with the aging of Baby Boomers. New data gives a surprising look at opportunities available through higher penetration in some markets. Hear new and compelling statistics on a
A standing-room-only crowd gathered for a interactive panel discussion with some of the senior living industry top executives, who shared their companies’ growth and operational strategies amid the current market environment.
A company’s Web site is often a potential resident’s first impression of a community. Three senior living execs weigh on in how to maximize your Web resources…
Two senior living executives weigh in on what community managers should do to make a tour more than just a stroll down a hallway. Read more…
Argentum is the leading national trade association serving companies that own, operate, and support professionally managed senior living communities in the United States.
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