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To understand the ways that marketing has evolved in the senior living field, you first must understand how prospective residents and their families have changed. As a group, they’re more
In today’s digital world, social media has become an essential tool for businesses to connect with their target audience and promote their products or services. While platforms like Facebook, Instagram,
DES MOINES, Iowa—LCS the nation’s second-largest senior living operator, has promoted Rick Westermann into the company’s newly created chief marketing officer role. As the company’s first CMO, Westermann will lead
TUMWATER, Wash.—JEA Senior Living, a prominent senior living operator, has changed its name to Sinceri Senior Living. The company plans to expand its offerings to assisted and independent living to
For sales staff, the pandemic took a different kind of toll. Many were wearing several hats, helping any way they could during the crisis. Add to this the difficulty of
A nationwide project is in motion to honor and celebrate veterans of WWII with free flights in vintage biplanes. Dubbed Operation September Freedom, the two-month barnstorming tour will take place
At the beginning of 2020, Merrill Gardens was excited and hard at work on a new opportunity: Its new brand for a moderate-priced model. “And then COVID hit,” writes Merrill
For Colleen Scholer, data has flavor. Large-scale quantities of research, segments and sub-segments, analysis—she approaches these with curiosity and an investigative spirit, discovering interesting mixes and zaps of insight. She’s
Digital strategist and technologist Chris Abraham knows what makes a reputation resilient—how it can prepare against hurricanes of rumor and come back strong from social media flames. With his company,
What’s the top social media platform for people 65 and older? If you said Facebook, you’re correct, according to the Pew Research Center’s latest fact sheet. But the second most
Alexandria, Va.—The pace of growth and the number of challenges in the senior living industry increases daily, but so do the opportunities to create better senior living together. Argentum designed
Among the many activities offered to residents in senior living communities, showing movies ranks as a very popular one. Residents and staff may not realize that something as simple as
Argentum is the leading national trade association serving companies that own, operate, and support professionally managed senior living communities in the United States.
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