Twenty years ago, senior living sales and marketing training would have included discussions about reading body language, tracking the time between the first phone call and a community visit, and developing talking points to combat rejections. Today, while some of those discussions are still relevant, sales and marketing managers are more likely to discuss changing…

When Ann Tardy was a young employee of a large accounting firm, she wrote a memo to a senior executive identifying shortcomings she identified in the firm’s workplace culture and offering ideas for how to address them. In response, the executive established standing, one-on-one meetings with Tardy to pick her brain and discuss her ideas.…

It’s no surprise that the world’s aging population is creating a greater demand for increased staffing in senior living communities. To meet that need, it’s imperative that industry professionals start addressing the issue locally and educate potential employees about the many job and career opportunities that exist across the senior living spectrum. What can senior…

You never know what you’re going to get. It’s the blessing and the curse of being an executive director. The best laid plans may change when you walk in the door and find out an emerging situation needs your attention, or your staff needs help resolving a crisis. Executive directors have a lot of demands…

It’s hard to overstate the value of a solid onboarding process. Industry watchers say the high turnover rate in senior living tracks directly back to the hiring process, especially those early days in which a new worker gets familiar with the senior living environment. Those who fail to click with the culture tend to jump…

Presenting the 2018 Argentum Hero and Senior Living Community Leadership Award Winners The annual Argentum Hero Awards and Senior Living Community Leadership Award recognize individuals who are ideal representatives of the hundreds of thousands of people serving across senior living and who showcase the highest levels of excellence, caring, and dedication. They are recognized each…

Keeping residents and staff fully engaged can be an ongoing challenge in any senior living community. The best providers create initiatives to foster this key component of individual and community well-being. Four outstanding programs to increase resident and employee engagement have been selected as Argentum’s 2018 Best of the Best Award winners. A filmmaking activity…

Safety first. There’s a reason why this mantra is common in workplaces nationwide. Employee injuries and incidents are a major concern for all types of businesses, cutting into productivity, reducing profits, and sometimes even resulting in expensive lawsuits. Add to that the human toll of workers whose personal lives are disrupted by on-the-job incidents. Senior…

As a brutal cold snap battered the East Coast in December 2017, Jon Tagatz was reminded of another especially cold season four years ago, when he saw his community get swamped, literally. As executive director of The Heritage at Brentwood in Brentwood, Tenn., an LCS community, he had the helm when freezing temperatures burst 30…

Playing a movie or music in your community is popular with residents and offers the added benefit of encouraging social interaction. But are you aware of when it’s considered a public performance and a license is required? More than a few communities find the answer to that question when they receive a letter stating they’re…